Inpureform is a creative practice for active sports and movement culture, translating performance into visual storytelling that captures effort, rhythm and intensity.
Our Story
It all began as a study-driven analogue practice, rooted in photography, design and music.
Influenced by form follows function thinking across design, architecture, and photography, the work gradually evolved into a precise visual language. Film is where these influences come together, translating movement and effort into atmosphere and story through intention, restraint, and rhythm.
Based in Munich, the practice is shaped by its surroundings. The proximity to nature and the mountains creates a constant connection to movement and the outdoors. Cycling, running, and hiking are part of everyday life and inform how stories are approached, not as staged moments, but as experiences understood from within.
This perspective is strengthened by a close network of people who share a similar mindset. Creatives, athletes, and thinkers connected through sport, culture, and process. Together, this environment allows for a way of working that balances sensitivity with professional film production, grounded in real places, real effort, and an honest approach to storytelling.